The Launch of Fahrenheit 88, Bukit Bintang

Yesterday was the soft launch of Fahrenheit 88, Bukit Bintang. The most FAQ by everyone was “What about Uniqlo??“, which is one of the anchor tenants here in Fahrenheit 88, (the other being Signature IT ) but that is scheduled to be opened only in November 2010.

fahrenheit 88

But no worries, Fahrenheit is still worth checking out if you are within the vicinity. After all, isn’t the above a far cry and a tremendous improvement from the dilapidated facade of KL Plaza?

Below: Dato’ Lee Tuck Fook, Director of Makna Mujur Sdn Bhd (L) & Datin Cindy Lim, Deputy Chairman of Kuala Lumpur Pavilion Sdn Bhd (R) celebrating fahrenheit88’s soft opening.

Pic 2 fahrenheit88 Soft Opening


Inside, striking models in retro, bright outfits provided the best backdrop for photo opportunity, both for the media & visitors alike.

fahrenheit 88 model

fahrenheit 88 model 3

fahrenheit 88 model 4

Even I couldn’t resist! 😉

Fahrenheiti 881

fahrenheit 88 model 2

Only 5 floors, with a very straightforward & functional layout.

fahrenheit 88 Signature IT

The media Q & A was at LG2, Celcius Restaurant.

fahrenheit 88 - media QA

Fahrenheiti 88 - Celcius

The outlet actually opens out to face Jalan Walter Granier, and efforts were taken to beautify the surroundings, which is a smart thing to do, considering the area.

fahrenheit 88 model - celcius - walter granier

Brunch was served..

Fahrenheiti 88 - FOOD

…followed by a familiarisation tour of the mall. I love lights & airiness hence this new & sleek facade had my approval immediately. The glass “dome” allows natural sky light to illuminate the concourse.

Fahrenheiti 88 open dome

One of the F & B outlets that is really NEW (in KL) is Midori Japanese Steamboat & Buffet restaurant. I wanted to make a reservation for tomorrow & googled for info. Apparently there is a similarly named Jap restaurant in Putrajaya Marriot so I called but subsequently found out that they are not the same. I guess I will just drop in tomorrow & hope for the best, since Twitter @fahrenheit88 wasn’t much of a help when I tweeted it for the number.

midori japanese - fahrenheit 88

Marutama Ra men is one of Singapore’s reputable ramen restaurants, based from what I have read from Sg food blogs. Well, there’s only one way to find out 😉 .

fahrenheit 88 - marutama ramen

And of course this would catch my eye. Cream & Fudge Factory! I hope they open SOON, and I meant really SOON.

fahrenheit 88 - cream & fudge factory

What else is new, you ask?

Hhmmm, other than UNIQLO….? Fahrenheit 88 is targeted at vibrant, creative & stylish urban crowd between 15 – 30 years (meaning people like us who are constantly in need of entertainment & distraction) who are drawn to the hippest fashion, in-vogue tech gadgets, and the trendiest F & B outlets.

Unlike its sister mall, Pavilion KL (yes, it is managed by the same company), Fahrenheit 88 target market is slanted towards the mid-range income group individuals, who looks for value propositions for the products & services they acquire. Also, it claims to have a number of distinctive shops whose merchandise offers unique & one of its kind items.

fahrenheit 88 - hat attack

fahrenheit 88 - chapter 8

fahrenheit 88 - korean fashion

fahrenheit 88 - Porgie

fahrenheit 88 - Puff Nuff

fahrenheit 88 - st tropez

fahrenheit 88 - shop

But of course; some familiar, very saleable brands are here too.

fahrenheit 88 - sushi zanmai

fahrenheit 88 -charles & keith

At the 3rd level is Signature IT – another of Fahrenheit 88 anchor tenants, which is termed the Gadgets Hot Spot.

The layout on this floor totally differs from the others. It is very industrial, with open ceilings and plain stark walls.

fahrenheit 88 - signature IT floor 1

fahrenheit 88 - signature IT floor

Below: Suan Ai, Marketing Manager, Pavilion KL explaining the current opening specials.

fahrenheit 88 - opening specials

I took a quick peep of the washroom as well 😉 .  Verdict? Functional & plain.

Fahrenheiti 88 - washroom

The old decrepit look of KL PLaza is no longer there. Behold the spanking new facade of Fahrenheit 88!

fahrenheit 88 1

fahrenheit 88 2

Trivia:

Total Gross Floor Area (approx) – 511 000 Sq.ft

Total Net Lettable Retail Area (approx)  – 300,000 sq.ft

Total No. of Shopping floors – 5 floors

No. of entertainment/F&B floors – 2

No. of lots – 200 lots

Total number of parking bays: 570 bays, at Lower Ground 1 -3

Fahrenheit 88
179, Jalan Bukit Bintang,
50250 KL.

PS: The grand opening of Fahrenheit 88 is scheduled for November 2010.

Category : General