HP Ink Advantage Launch 2012 – with amazing artwork by artist Red Hong Yi

Printer launches are just another event. Trust me, I attended many.

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But HP Ink Advantage Launch 2012 was something else. A rather brilliant collaboration with the unconventional yet talented artist Red Hong Yi, HP’s latest Ink Advantage campaign’s message of “Print More, Pay Less and Risk Nothing” was delivered across effectively via the astounding artwork by artist Red Hong Yi.

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I can’t help it. As a digital strategist I like relevant but unconventional marketing concepts and this one actually made me sit up and paid attention during the launch. No doubt the numbers are impressive; ONE (1) ink cartridge that costs RM37 allows printing of up to 1500 pages but the message delivery was something else. Red Hong Yi showed how SHE uses that ONE (1) ink cartridge that costs RM37 and printed 1500 pages that made up her artwork of 93.5m2.

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Yes, via feathers, thousands of papers, a HP printer and ONE single cartridge. Behold the massive but really admirable artwork!

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Rather than just plain marketing, the message got delivered loud and clear. A brief product session tour followed right after but the only thing that stuck to my head was that massive artwork, and the fact that it was possible with a HP printer via scanning and printing and ONE ink cartridge.

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For specs, I’ll outline them briefly here, together with the prices of course. Prices are most important right? 🙂

Enjoy the pictures and if you’re seeking a new printer to buy, the HP printers with scan, print and WIFI capabilities are the way to go. According to Martin you will be able to print DIRECTLY from your phone via WIFI and if you’re far away from your printer (I’m talking hundreds of km away) you will still be able to print via an exclusive assigned email which allows you to “connect” to your computer remotely and enables printing immediately (* selected models). Isn’t that cool or what? 🙂

2520hc All-In-One Printer- scanning, printing and copying. 2020hc only print. Priced at RM389 and RM299.

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**All made possible with these cartridges! 

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In addition to the main models above, HP launched four e-All-in-One models namely 5525, 6525, 4615 and 4625.

HP Deskjet Ink Advantage 5525, 6525 RM469 and RM599 respectively.

Print from virtually anywhere with HP ePrint, and from multiple devices with the new HP ePrint app for Apple and Blackberry®, which recommends the best available HP ePrint-enabled printer based on location and printing needs, and the HP Printer Control app, which allows for wireless and remote control of print, scan and copy features from the user’s Apple mobile device.

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HP Deskjet Ink Advantage 4615 All-in-One, 4625 e-All-in-One printers – priced at RM449 and RM399 respectively.These models are ideal for SOHO users looking for a versatile product with print, scan, copy and fax functions at a low cost.

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So does anyone here has a HP printer? What are your feedback so far? 🙂
And don’t you agree that the artwork by Red Hong Yi is simply amazing??