Or at least that’s what Joel Jeyachandran, 24, MD of JOEZ Enterprise has planned.
While the actual date is not set yet, he assured that we KL-ites will soon be able to savour his refreshing and unique creation.
I have been dying to try this since I read about it in the star newspaper, and not to mention the numerous blogs that has featured this unique dessert.
Hence, during my recent short trip, I made it a point to visit his shop; even canceling some of my other planned food hunts.
Still in its shell, the pandan coconut devoid of its outer green skin, it looks deceivingly like any other prepared fresh young coconut meant to be consumed as a drink.
Dig in with a straw and slurp it up or help yourself to the sweet delicate jelly by the spoonfuls.
It is very much like fresh coconut water, very natural tasting; and is simply cooling.
I can literally feel the heat dissipating from my body…aahhhh..cold relief!
Selling at the volumes of hundreds, to thousands on weekends, one can be assured that the coconuts jellies are made fresh daily, delivered from their own factory in Penang.
Joel, a very affable dude, takes obvious pride in his business and products. He took time to introduce himself, explained about his latest creation and kindly shared with me his future plans on the expansion of the business.
Obviously a true breed entrepreneur, he has admirably turned the “old” coconut Indian mom-pop shop into a business empire. His future expansion drive as covered in the News Straits Times is definitely something to watch out for.
And to think our friend is only 24 years old!
Of course, he didn’t indulge me in any business secrets ;p, but he assured me that the coconut jelly is preservative free, and can be kept for a week if properly stored chilled. But then of course its best consumed within hours.
Standing there, I personally witness a steady stream of customers coming to the shop, with most packing a min of 10 coconuts for takeaways. I myself ta-paued 2, lugging them onto the bus and carrying it all the way back to KL!
My my my, I think this may even beat the in-famous donuts queues when it is launched in KL!!
His current outlet in Penang, on the busy street of Jalan Dato Kramat.
All things coconut-ty.. from santan (coconut milk) to fresh coconut juice and all parts imaginable (husks, etc) of the coconut is sold here.
201, Jalan Dato Kramat, 10150 Penang, Malaysia.
604-229 6063, 016-440 9049 (Mr. Joel@Joe)
GPS: 5.411811, 100.323208
A definitely must visit when one is in Penang, this is almost in the same league as our must-try Penang Char Kuey Teow and Laksa! So once you are done with our Penang chendol and ais kacang do head over to Joel’s for this innovative dessert!
And no worries fellow KL foodies, I will keep pestering him for the exact opening dates for his KL outlet! 😉