Latest Dough Craze? Chewy Junior – Pavillion

A public holiday yesterday, I met up with some friends, and since one is from Penang, we suggested Carl’s Junior and Ministry of Food, since both are unavailable in the gluttony island of “hawker grub rules“. Pavillion was packed as usual, hhmmm.. to think that we are heading for recession?

New stores has popped up on the food scene, Pepper Lunch is finally open, and there is this Korean Pizza thingy (cone-shaped) that is located near the food court.
The prices doesn’t agree with me for the size of the pizzas they serve so I have yet to try it..

Passing by J Co, I saw a queue shorter than usual (it has been getting shorter lately ;p) But that’s still weird, for a PH, I thought to myself..

I got the answer why just as we were ushered to our seats in MOF; for directly opposite, there is a new dough-craze chain in town!

Chewy Junior.

First prize for a J Co/Big Apple set-up look-alike!

So now this is where the queue is.

Another novelty food to tantalize our bored Malaysian tastebuds..lucky us hor?

It came with the usual choices, savoury ones like cheese, sweet ones such as fruits flavoured jams . Of course, chocolates and nuts laden ones are a must.

RM2.20 for the original and RM2.50 for the assorted. RM13 for half a dozen.. fill in the rest, you know the drill (or rather, the marketing gimmick) by now.

As my stomach was already allocated for MOF, I only tried the original version. My take on food is, go for the basics, if it’s good, then the macam-macam (varieties) should be passable!

I actually liked it. Chewy (duuhh.. it is in the name after all) and the custard filling was light, milky and not oversweet (thumbs up!).
Comparatively, the dough from donuts are lighter (as in fluffier/airier) than this, so when consuming Chewy Juniors one for one to J Co, CJ would be more filling.

As mine was the “original”, there was nothing to tamper with my tastebuds.
Freshly baked from the oven, I assume it’s a healthier alternative from donuts and they are hoping to lure the diet-conscious crowd as well. Then again, if you choose chocolate and cheese as your toppings, you’re pretty much back to square one.

A cross between Papa’s cream puffs and J Co donuts, it’s like having the best of both worlds AND paying one price ;p .

I shall be back for more so stay posted!

Note of caution: Chewing required, might tire the mouth. Not unlike bubble gum. Will take some time to consume so can’t disappear so fast, recommended for functions, more economical on the $. LOL

This Post Has 14 Comments

  1. J2Kfm

    oh so cute stuff? chewy jrs?
    hahah … basically another name for the dough only right?

    how’s Pepper Lunch? crowded?

  2. thenomadGourmand

    pepper lunch was crowded yes.. but it’s a PH on that day so everywhere was crowded!
    Yup, chewy..dun say ya aint warned!

  3. Selba

    Ah.. a competitor of J.Co, hehehe… We don’t have Chewy Junior here in Jakarta.

  4. Big Boys Oven

    we just had this chewy experience in Singapore, it was an interesting chewy puff but the cream was very over powering tho!

  5. thenomadGourmand

    BBO: hello! I’m sure u can make better ones!

  6. email2me

    Chewy Junior …. Here I come to invade your stall this coming Saturday. I still feel damn high after the numerous food trips/hunts/gawking the last 5 days. hehehe

  7. thenomadGourmand

    oh u will be in Pavillion this Sat? Hehe..try to the KOno Pizza cones.. frm ITaly it seems..really pricey stuff..Pepper lunch is open too…


    Don;t forget to pack some back Penang next time.. LOL! Just joking.. please don’t as I had the experience of getting stale donuts from J.Co when I “tapao” back last time. They tasted better for eat-ins. ūüėõ

  9. 550ml jar of faith

    More novelty snack to rob off the insane queues at J.Co! I am more delighted by Pepper Lunch’s arrival in KL, purely by its Japanese association, even though I don’t eat beef!

  10. thenomadGourmand

    Criz: everytime i come bk, i got to pack JCo and Burger king!Now Carls Jr pulak!
    then back to KL,i tapau CKT,tee nya kueh and what-nots.. cant hv the best of both worlds in one plc hor..
    550ml JOF: oh? Pepper Lunch is good? Will try then!

  11. email2me

    Today I screw up myself there ….. hahaha ….bought 2 of it … 1 blue berry and 1 chocolate with almond flakes.

    The moment I bit it, the cream fly out. Luckily the cover is facing outside. Is like the cream fly out due to I bit it so hard.

    I agree with you that it really need some biting works there. Will post up my Chewy Jr post later.

    Selba : Jakarta got Krispy Kreme … that already pawn J.CO and Big Apple.

  12. thenomadGourmand

    email2me: it squirted out? sorry, it nearly happened to me too! should hv warned ya abt that!

    1. rebeccasaw

      Oh.. well they are opening in Paradigm Mall soon. New concept and prices!

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