Guerrilla Concert at Dongdaemun, Korea

This was very sudden. There was nothing except for the board (behind the girls) & I did walked past a couple of times as I was around the area.
In the evening as I was making my way back to the station, I passed by once again & suddenly these girls jumped out & started dancing!

For those who dig Korean chicks, enjoy 😉

They are not very pretty though (what do you think?)..I’m guessing (everything is in Korean!) they are promoting themselves as an act for gigs? Or are they famous? Anyone know who they are?

But not a bad idea though 😉 having a  Guerrilla Concert!

Anyone knows the concept of Guerrilla marketing? I got the below from wikipedia:

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive;[1] and consumers are targeted in unexpected places.[2] The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing.
The term has since entered the popular vocabulary and marketing textbooks.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience

This Post Has 4 Comments

  1. Sean

    if they were in kl, they could be arrested for illegal assembly 😀

  2. Michelle Chin

    Cool concept but sometimes, it may leave customers feel slightly cheated

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