Focus Point presents Loewe 2012 Spring/Summer Eyewear Collection and Lunch at the Estate, Intermark

Malaysia’s largest professional eyewear retailer, Focus Point launched an exclusive preview of renowned Spanish luxury and leather goods brand this week, Loewe’s hottest must-haves from it’s 2012 Spring/Summer Collection.

Ok, I get it. I’ll never qualify as a model, even for eyewear! :DD

Let me present to you the REAL models.

Held at the gastropub Estate at the Intermark KL, the launch and luncheon was a chic affair; featuring gorgeous sunnies, friendly people and ambrosial food.

Established in 1846, Loewe represents the very best of Spanish Luxury specializing in leather goods, ready to wear, accessories and perfumes.

• In 1996 the company joined LVMH. Today Loewe is a key player in 34 countries with over 150 stores worldwide

The Loewe 2012 Spring / Summer Eyewear Collection we saw that day emphasize on:

• Premium quality
• Mixture of materials
• High attention to details
• Shapes that’s easy to wear & can fit to all

Main Themes:

Anagram & Logo (Retail price from RM868)

The classic Loewe touch. The logo is  used in particular for the men models, also in combination with logomania inside temples or with the crown inserted on the metal plaque on the bridge.

The “4L” anagram is the most famous symbol of Loewe. There are 2 different applications of the logo on the products.

1. Metal Combined With Enamel

2. Metal Multilevel Anagram 

The Padlock.

Padlock meterail detail is used across most of the Loewe product categories.

In the sun collection the padlock is made with the “precision casting” technique that makes the metal details tridimensional (well-finished both inside and outside temples)

Examples: Single Padlock:

Chain of Padlock:

The Silk Print.

This silk print is inspired by the Mantón de Manila, the embroidered shawl which is associated with the flamenco dance. It is a very traditional design, which has been reinterpreted in 2 different ways:

Printed Acetate:

3D Effects- with the insertion of metal flowers and swarovsky details into acetate:
I love this one! So feminine and pretty yes? 🙂

Last but not least; The Nappa. (Retail price from RM1242)

The strong point of  Loewe: nappa. The extremely soft and luxurios nappa manufactured by Loewe made the fashion firm famous all over the world.

Nappa And Metal Matching.
Precious detail: metal profile inserted in the acetate frontal perimeter

Beautiful and sensual designs aren’t they? Wish I could own one! I tried a few, but found them to be too big. 🙁

Kim Ng, the vivacious CEO of Focus Point giving us a welcoming speech.

The new Loewe collection retails from RM868 to RM1242 and wil be available exclusively at Focus Point outlets nationwide beginning March 2012.

Focus Point carries over 180 brands of prescription frames and fashion eyewear. It is also the exclusive distributor of 16 original brands, which includes Loewe, Davidoff and Jaguar in Malaysia.

In Malaysia, Focus Point has over 175 outlets, consist of 7 propriety brand outlets namely “Focus Point”, “Focus Point Optical City’, “Opulence”, “WazzUp”, “Eyefont”, “Excelview” and “Solariz”.

Bet you didn’t know they have so many brand outlets right? Well, I didn’t either!

After the fashion show, lunch was served. This is my first time at the Estate, I didn’t have much expectations since this was considered “event food”.

Surprisingly, food turned out great. Our starter of a chunky foie gras ontop of a buttery toast (of which I suspect is a brioche) was wonderfully luscious, so I must say thanks to Focus Point for the generous lunch. 🙂

Main course was fish, beef, chicken or pasta. I would have chosen beef if I knew how it was prepared. However, at the registration table, they weren’t able to inform us of the preparation of each dish or the type of fish served so I stuck to the safer option and chose chicken.

The fish turned out to be grilled seabass, which wasn’t too bad.

Chicken became Chicken Tikka and no doubt I was disappointed with my choice after seeing the beef! Don’t get me wrong, the chicken tikka was alright. But it can’t beat……………

……….THIS!!
PINK, juicy tenderloin. 2 thick cuts of it too!

Well, looks like I have to be back for more!
Meanwhile, anyone here liked the new Loewe Spring/Summer sunnies? 🙂