Pernod Ricard Malaysia (PRM) is launching their global Responsible Drinking campaign on Friday, September 30, 2011.
The global Pernod Ricard stance is to promote responsible drinking on 5 fronts: –
* Advocating Moderation
* Avoiding Drink-Driving
* Making Young-People aware of the risks linked to alcohol
* Dissuading Pregnant women from drinking
* Making Staff aware of their responsibility
In Malaysia, the responsible drinking campaign will be driven by the overriding programme name: “Be In Control. If You Drink Don’t Drive.”
So, what is Code Friday all about REALLY?
Well, we will know tomorrow night at the launch!
And I will be sharing all about it here on RebeccaSaw.com; mainly the campaign objectives & how you can make a pledge in support of ‘Be In Control. If You Drink Don’t Drive.’
Who’s with me??