*Guest post by Joanna.
Women, Men and Children. Let it all bare.
Hennes & Mauritz AB is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children.
Just a few days back H&M’s largest outlet in Asia opened its doors. Situated in Kuala Lumpur’s Avenue K, the 3 storey fashion house now dresses people of all ages.
The Ground Floor displays the Main Arrivals and Designs of the season.
Check out these textures. Winter designs are lots of the fluffy and sleeks of blacks, whites and knitted greys.
The store has its Elegance, Funk, Gym-Casual, Work, Classy, Edgy attires. Think on the lines of having clothes for every occasion, for every reason. You wouldn’t need to go anywhere else to shop for all emergencies.
All in all, the place is totally chic. It fits itself in to the standards of all the other commercial fashion lines out there.
But sometimes it makes me wonder : Can H&M, hailing from Sweden, (known as one of the most innovative countries in the world), be able to stand out from all the rest of the middle class clothing lines that grace us?
Judging from the crowd and the overall love shown for the brand so far, it looks like H &M wouldn’t have to worry about their sales in Malaysia anytime soon. 🙂