A bunch of us are were invited to Dell’s Bloggers Day today held at Alexis, The Gardens MidValley.
Dell & Microsoft via Dell Malaysia FB aims to create a youth platform/community.
Youth community will be engaged to be part of the launch this Sat, held at the front of Sg Wang; otherwise known as YOUnity Fest.
Itinerary of the day:
Each of us are given a Dell Laptop for use thoroughout the session; which will be from 3pm to 7pm.
Topics of discussion for the day includes engagement via social media, the levels of effectiveness of campaigns through traditional media vs. social media & the important key factors of ensuring the success of a viral campaign.
1. Shareable content – more traction/viral online – for example Rebecca Black.
2. Conversation – WHAT/WHEN/WHY – Outcome – More ppl engage with the show & campaign
3. Viral triggers
: Naturally shareable
: Obviously clickable – provide “ä teaser”
: Meets Objective
So this coming Sat – 25th June 2011 – head to Sg Wang for the KL YOUnity Fest & look out for:
Ambassadors on ground.
Extreme park. Skates, BMX bikers..
Celebration of Global Smurfs Day where a Smurfs Village with hundreds of smurfs replicas
Graffiti zone – 5 celebrity graffiti artises will be featuring their works.