Alcatel is not exactly the name that comes to mind when one think of smartphones and tablets but the brand’s 2013 strategy is set to make a loud return in Malaysia with its ONE TOUCH series that delivers simple, different and smart mobile technology with the partnership of Ten Ten Telecommunications.
The partnership will mark Ten Ten Telecommunications, a subsidiary company for TEN TEN Holdings, as the distributor of ALCATEL in Malaysia to make a better daily life for as many people as possible with colourful, easy-to use devices, equipped with technology people need most at most reasonable price.
Simple. Different. Smart. Easy-to-use. Equipped with technology people need most.
All of the above tells me it’s a mass market approach for Alcatel in 2013, which is frankly not a bad thing. I had the privilege to see some of the products launched few weeks back and though I didn’t actually review any, first impression were favourable.
Current Alcatel OT model in the market :
- Alcatel One Touch Insight 993D (RRP RM599)
- Alcatel One Touch Explore 997D (RRP RM799)
- Alcatel One Touch T10 Tab (RRP RM499)
Soon to be launch Alcatel OT series reveaedl during the Alcatel media briefing:
- Alcatel One Touch Inspire 2
- Alcatel One Touch Sapphire 2
- Alcatel One Touch Elite
- Alcatel One Touch Glory 2
- Alcatel One Touch Evo 7
So, with specs and prices as above, what do you think? Comments please?